By: Theadora Cericos Malvar, Content Writer
The world’s eyes were glued to the screen as Apple livestreamed their latest product launch today at 10:00 A.M PST. For the one hour and thirty-seven minutes, one of the world’s top leading companies in consumer electronics discussed the latest and greatest products they will be launching this month, namely the Apple Watch 8, Apple Watch 8 Pro, AirPods Pro 2, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Max.
Going Big and Bigger with iPhone 14 and iPhone 14 Plus
Photo from Apple Event
The iPhone 14 and iPhone 14 Plus are going big with astonishing 6.1” and 6.7” inches, respectively. They also have the gorgeous Super Retina XDR display with OLED technology that can support 1200 nits peak HDR brightness, 2,000,000:1 contrast ratio, and Dolby vision.
Built to last, both the iPhone 14 and iPhone 14 Plus are built with a ceramic shield, aerospace-grade aluminum, water resistance, and dust resistance.
In terms of performance, both models contain the A15 Bionic Chip, which consists of a 5-core GPU, 6-core CPU, neural engine, image signal processor, and extraordinary features that delivery excellent power efficiency, privacy, and security. This makes it faster than any competing phone model.
The iPhone 14 has a new 12MP main camera with a larger sensor, larger pixels at 1.9µm, 1.5 aperture, sensor-shift OIS, and a 49% improvement in low-light capture, for more vibrant color and better results in environments with challenging lighting.
For the front camera, on the other hand, the iPhone 14 now has a 12MP TrueDepth camera with 1.9 aperture and 38% low-light improvement. It also has Autofocus, so it can focus clearly at multiple distances.
And now, Apple is introducing a new concept: Photonic Engine. This deep fusion feature is applied to enhance colors and textures for better low-light performance.
Both main and front cameras also have Action Mode, which provides better stabilization and smoother video movement without extra equipment.
The iPhone 14 and iPhone 14 Plus both come with two new features that prioritize consumers’ safety and security: Crash Detection and Emergency SOS via Satellite.
“The Most Innovation Pro Lineup Yet” – Tim Cook on the iPhone 14 Pro
Photo from Apple Event
What makes the iPhone 14 Pro the most innovative model yet? It comes with a new front design with a smaller pill-shaped notch, which Apple calls the Dynamic Island. It comes with uniquely crafted animations that allows you control the way your notifications are viewed.
The display size remains the same as standard iPhones – 6.1” and 6.7 inches – but now with even thinner borders, more active area, and the Dynamic Island. The iPhone 14 Pro also has a peak HDR brightness of 1600 nits, so photos and videos (even those you have recorded from your iPhone) are going to look fantastic. It also comes with an Always-On display, where you can view the time and other essential information without having to raise your iPhone or tap on the display.
The performance of the iPhone 14 Pro is powered by the new A16 Bionic Chip, with two high-performance cores, four high-efficiency cores, 5-core GPU, neural engine, and a new display engine.
The iPhone 14 Pro comes with a 48MP main camera with a quad-pixel sensor, the largest sensor yet in Apple’s history. It also comes with 2.44µm quad-pixel size, 1.78 aperture, and 24 mm focal length.
There is also the 12Mp ultrawide camera, which is built to better support low-light images, improving the photo quality 3x more.
Similar to the iPhone 14 and iPhone 14 Plus, the camera of the iPhone 14 Pro comes with Action Mode and Photonic Engine as well. Apple is also updating Cinematic mode to work in 4k at 30fps.
The iPhone 14 Pro also comes with the latest Crash Detection and Emergency SOS via Satellite.
Tracking Health from Just the Wrist with Apple Watch 8
Photo from Apple Event
The Apple Watch has become essential in maintaining an active lifestyle and monitoring one’s health, with features such as sleep tracking, fitness tracking, blood oxygen monitoring, and a whole lot of others.
The Apple Watch 8 comes with a low power mode that can extend battery life to 36 hours on a full charge, essentially doubling battery life.
The Apple Watch 8 has more to offer, though. First, there is temperature sensor, which is helpful for women when they track their cycle and monitor their ovulation. The temperature sensor can provide a retrospective estimate of when a woman ovulates.
The Apple Watch 8 also comes with the Crash Detection feature that automatically connects you with emergency services when you experience a severe car crash.
Going Extreme with the Apple Watch Ultra
Photo from Apple Event
For those who yearn endurance and stability while going through the most extreme environments Mother Nature has to offer, the Apple Watch Ultra can handle the intensity.
The Apple Watch Ultra possesses a new set of capabilities, with a more durable titanium case and a bigger, brighter display that easier to read even in the brightest of sunlight. It also comes with a customizable action button for quick physical control over various functions.
Apple Watch Ultra also comes with night mode for seeing in the dark, and GPS that features a dual-frequency solution (L1 + L5) to get more precise information on your location in even dense, urban conditions.
The watch is also designed with a feature that scuba enthusiasts can rejoice over. Not only is the Apple Watch Ultra built with WR100 water resistance, it also comes with an Oceanic Plus app that helps you plan your diving activities and turns the watch into a diving computer.
A New Generation of AirPods
Photo from Apple Event
The new AirPods Pro 2 comes with a new H2 chip and a low-distortion audio driver. The latter allows listeners to listen to audio with greater detail and clarity across a wider array of sound frequencies. The former, on the other hand, doubles the amount of noise cancellation.
It also comes with spatial audio, which allows you to measure the size of your head with your iPhone camera and tune the sound just the way you like it.
With the AirPods Pro 2, Apple promises an amount of 6 hours of listening time, which is a 33% increase from the AirPods Pro. With the charging case, you can get 30 hours of listening time.
Saving Mother Earth with Today’s Launch
By the end of every product introduction, Apple made it clear that they aimed to observe sustainability when it comes to making their products, with the goal of building 100% carbon neutral products by 2030.
For instance, when building the iPhone 14 Pro, Apple used Arsenic free glass and recycled plastics for multiple components, including the speaker. They also used 100% recycled gold in the wiring of all the cameras and the plating of the circuit boards.
Photo from Apple Event
After months of rumors, here are the official details for the latest Apple products that will hit the tech market in a few weeks. It’s quite a handful of information for today, but if you take a closer look, you will see that Apple aims to make every device as indispensable as possible, with crash detection features and emergency services via satellite connectivity. These new and enhanced features will certainly give customers something exciting to look forward to.